Portfolio — 2026Remote · Eastern Time

MeganHarvey

Megan Harvey

Creative & Brand Executive

I build brands, the teams that make them, and the systems that keep them moving. Strategy, identity, packaging, product and production for CPG, nonprofit and startup brands.

Selected Work

Brand systems built end to end, plus the websites, AI tools and video that carry them.

PerfectShaker

RebrandFitness · CPG

Never lose your balls.

A full rebrand for a shaker bottle built around ActionRod mixing technology. We traded the whisk-ball category's clichés for a Jester archetype: loud, funny and impossible to ignore at the gym.

RebrandArchetypeLogo systemTypeCampaign
PerfectShaker circular logo with bottle and water splash
Jester archetype page and Never Lose Your Balls campaign
PerfectShaker lifestyle photo with circular wordmark
PerfectShaker logo suite
PerfectShaker typography system

TENET

New brandMen's nutrition

For the man who can't afford to slow down.

A daily capability system for modern men, built from zero: positioning, Ruler and Hero archetypes, a product naming system, packaging, photography and website direction.

New brandPositioningNaming systemPackagingWeb direction
TENET brand guidelines cover
TENET product packaging range
TENET website on laptop
TENET type system
TENET embossed leather mark

Nothing Cleaner

RebrandHome care

The healthy home revolution has begun.

A non-toxic cleaning brand for free spirits and peaceful warriors. An Outlaw-meets-Innocent archetype, a soft botanical palette and a highlighter-marker voice that pushes back on the category.

RebrandArchetypeIdentityPackagingVerbal identity
Nothing Cleaner spray bottles
Nothing Cleaner manifesto poster
Nothing Cleaner logo and stamp
Nothing Cleaner colour palette
Nothing Cleaner closing mark

Longwood

New brandGolf · Apparel

Support your swing.

Performance golf underwear with a Jester's sense of humour. The book itself is designed as a scorecard, carried through the logo, type and packaging.

New brandIdentityTypePackagingVerbal identity
Longwood Support Your Swing page
Longwood packaging box
Longwood logo suite
Longwood colour palette
Longwood performance underwear

Fiesta Pantalones

New brandFood · CPG

Full flavour, full fun.

A small-batch hot sauce brand built for the life of the party. Hand-drawn marks, a loud coral-and-teal palette and a voice that never takes itself too seriously.

New brandIdentityIllustrationPackagingMerch
Fiesta Pantalones tote bags
Fiesta Pantalones brand guidelines cover
Fiesta Pantalones jars
Fiesta Pantalones logo suite
Fiesta Pantalones verbal expression

More Identity

Identity, label and packaging systems for supplement, nutrition and software brands.

IRONSIGHT packaging pouches brand guide cover

IRONSIGHT

Precision nutrition. Identity and packaging.

StockBoy logo brand guide cover

StockBoy

Shopify app. Mascot identity and in-app UI.

Trumark supplement bottles brand guide cover

Trumark

Premium supplements. Identity and label design.

Vitacheck supplement bottles brand guide cover

Vitacheck

Affordable supplements. Identity and label design.

Web & UX/UI

Sites and platforms I designed, from e-commerce storefronts to a nonprofit rebuild and a local news platform.

PageOneUX/UI + brand · Local news platform
pageone.today ↗
PageOne website, desktop
PageOne website, mobile
Second HarvestFull UX/UI redesign · Nonprofit
secondharvest.ca ↗
Second Harvest website, desktop
Second Harvest website, mobile
PerfectShakerWeb design · E-commerce
perfectshaker.ca ↗
PerfectShaker website, desktop
PerfectShaker website, mobile
Land PromiseWeb design · Brand site
landpromise.ca ↗
Land Promise website, desktop
Land Promise website, mobile

Built with AI

Tools I designed and built to take the repetitive work off a creative team, so people spend their time on the ideas.

RUBI Console

AI content creator · MVP

RUBI creates content. It researches what to say, then makes the articles, videos and social posts, and runs everything around them: approvals, publishing, campaigns and analytics.

One console for the whole content operation, with a person signing off where it matters. I helped build the MVP, created the brand and designed the console.

RUBI dashboard: one command center for research, creation, publishing, campaigns and analytics

Mockup Studio

PerfectShaker · Product mock-up generator

Custom-branded shaker mock-ups used to be made one at a time in Photoshop by a full-time designer, a $50K-a-year role. Each one took about 15 minutes from start to finish.

I designed and built an app that does it in about a minute. Drop in the customer's logo, pick the bottle, lid and colours, choose the print method, and export a ready-to-send mock-up.

15 minBefore, per mock-up
~1 minNow, per mock-up
Mockup Studio: four-pose shaker collection with bottle, lid, colour and logo controls
Mockup Studio

The now infamous Spanish app

Personal project · In progress · Not yet branded

Duolingo wasn't doing it for me, so I'm building my own.

A course and a practice area, both at your own pace. A new word only counts once you get it right three times in a row. It's built on behaviour science so you can actually speak the language, not just pick the right answer. Knowing the song by heart, not reading along with the lyrics.

First draft. Branding comes next.

31Lessons
9Practice modes
Spanish app screens: course overview, vocabulary practice and a new-word card with streak counter
First draft · Course, practice and a word card

Production

Concept, casting, locations, shoots and post. Commercial spots, corporate films and social series.

Documentary — excerptDocumentary
Danavation — Caveman spotCommercial
Revive Product PromotionalPromo
Dana Product PromotionalPromo

Titleist × Tour Performance Golf Social Series

T100 IronsSocial
Heel Strikes & ShanksSocial
T250Social

About

I'm a creative and brand executive with a decade in brand, design and content. I build brands from the first strategy session to the box on the shelf, and I build the teams and workflows that keep them consistent.

Most recently I led brand and creative for a multi-brand CPG group, rebranding PerfectShaker, Vitamart and Higher Healths and launching 10 new brands. Before that I built Second Harvest's marketing department from the ground up as VP, Marketing.

I use AI as part of the craft: custom design workflows, Mockup Studio, and tools that keep brand systems consistent at scale.

  • Creative & Brand Director2025 — 2026PerfectShaker · Higher Healths · Vitamart
  • VP, Marketing2023 — 2025Second Harvest
  • Creative Director2020 — NowWallbanger Media
  • Brand & Content Lead2016 — 2020JMH Consulting
Design + Video
PhotoshopIllustratorInDesignLightroomPremiere ProAfter Effects
Web + Commerce
ShopifyGemPagesWebflowWix
AI
ClaudeClaude CodeCodexHiggsfield

Brand guide

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